Olle Berg, Market Director at Setra, said: “I am very pleased that we have found strong expertise internally for these three new, key roles. We now have a good team and the structure we need in our market organisation to drive Setra forward in the international wood products market.”
Setra’s new market organisation is divided into four geographical market areas, each with its own sales manager:
Marlene Bergström will be Sales Manager Scandinavia. Marlene is currently responsible for sales of sawn products in northern Sweden, Norway and parts of Finland. She also co-ordinates sales from Malå sawmill. Marlene joined Setra in 2011 having previously worked at Malå GeoScience where she had several roles within marketing and sales, including responsibility for the company’s market communication and Regional Sales Manager in Europe.
Carl-Johan Petersson has been appointed Sales Manager Central/West Europe. Carl-Johan is currently Product Manager in Heby and has worked as a salesman at Setra in a number of markets since 2007. Carl-Johan has many years of experience from the wood products market and his previous positions include responsibility for developing markets at Vida, manager for Japan and European salesman for Södra as well as a position as Sales Manager and Manager Germany at Moelven.
Henrik Bertilsson will be Sales Manager Southeast Asia/New Markets. Henrik joined Setra in 2012 as Market/Product Manager at Hasselfors sawmill with HR responsibility for local customer service. Henrik was previously at BooForssjö where he had several roles, including Sales Manager at Forssjö sawmill, salesman for sawn timber in export markets and raw material purchaser.
Hans-Joachim Neuhaus was appointed earlier as Sales Manager for North Africa/Middle East & Southern Europe.
Setra is one of Sweden’s largest wood products companies and a leading player in Europe. The company offers eco-certified wood products for interiors and construction to customers in the building materials trade and industry.
