“Today’s action marks the beginning of the next chapter for our industry to tell the positive story about the benefits of paper and paper-based packaging,” said AF&PA Board Chairman David Scheible, president and CEO of Graphic Packaging International. “The Paper Check-off will build a promotional program to showcase the positive attributes of our products.”
The Paper Check-off was initiated by a panel of industry leaders and approved by the companies through a USDA referendum.
“Our members are eager to see the Paper Check-off become a reality, giving our industry and its products the opportunity to be recognized for the value they provide to consumers everywhere,” said AF&PA President and CEO Donna Harman. “We commend the Paper Check-off Panel for its work to coalesce the industry in support of this program, as well as the efforts of USDA to finalize the program.”
The American Forest & Paper Association serves to advance a sustainable U.S. pulp, paper, packaging, and wood products manufacturing industry through fact-based public policy and marketplace advocacy.