The Belknap White Group (BWG) announced its latest line of Hardwood Flooring from Armstrong, which features Diamond 10™ Technology, the flooring innovation that incorporates cultured diamonds to create a powerful layer of scratch protection without clouding the beauty of the hardwood underneath.
Both product lines are available in 5″ wide planks with varying lengths of 8 ¼” – 84 inches long x 3/4 inch thick, and are made from 100% solid Appalachian hardwood.
Unlike many protectants that can leave a cloudy finish, Diamond 10™ Technology provides clear scratch protection allowing the natural allure and beauty of the wood to shine through. It forms a hard traffic-and-wear-resistant barrier on the surface that also protects the wood from soils and stains.
According to Neal Coughlin, BWG’s Regional Vice President of Sales and Product Manager for Armstrong Wood, “After consumers choose the color, the next most important factor when considering natural wood is scratch resistance and maintenance. Consumers want to be assured that their floor will look beautiful for the long term. Armstrong’s Diamond 10™ Technology offers them that peace of mind.”
The Belknap White Group is one of America’s leading full-service flooring distributors.
