Market: Packaging Paper & Board
Posted July 25, 2016
Iggesund Paperboard is expanding in the Asia Pacific region and will open a sales office in Japan from 1 September, as the company says in the press release received by Lesprom Network.
The Japanese paper and paperboard market is known for its high demands on quality. Iggesund’s flagship product, Invercote, will be the cornerstone of the new venture.
“Traditionally Iggesund has focused very much on Europe but we are now prioritising work to increase our global sales,” explains Arvid Sundblad, Vice President Sales and Marketing for Iggesund. “For more than a decade we have seen the conversion of packaging for consumer goods move from western Europe to other parts of the world, mostly in the east,” he says. “Brand owners with headquarters in one part of the world can have the manufacturing of both their goods and packaging in another. This is globalisation in a nutshell and we must adapt to it.”
“When we decided to focus more on global sales, one of the first steps was to develop our delivery service outside Europe,” explains Ivan Chong, President of Iggesund’s Asia Pacific operations. “Since then we’ve built up new inventory and sheeting facilities on the US West Coast and in Taiwan. The result is radical reductions in lead times to Asia.”