Richard Kleiner joined SFPA in 1998 as a marketing manager, conducting seminars and staffing trade shows. He was a past director of industrial and treated products, as well, employing his earlier background as public relations director for the Louisiana Chemical Association. He assumed duties for international markets in 2010, directing promotions aimed at increasing the specification and application of SP products in markets around the globe.
The Southern Forest Products Association was founded in 1915 as the Southern Pine Association. Today, SFPA is recognized as one of the foremost trade organizations in the forest products industry and represents Southern Pine lumber manufacturers from Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Louisiana, Arkansas, Oklahoma and Texas. SFPA’s members produce about 45% of the Southern Pine lumber in the United States.