Ontex Group NV has entered into an agreement to acquire the personal hygiene business of Hypermarcas S.A. (“HM personal hygiene”) for an enterprise value of R$1 billion (Euro 286 million).

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Ontex to acquire the personal hygiene business of Hypermarcas

Ontex Group NV has entered into an agreement to acquire the personal hygiene business of Hypermarcas S.A. (“HM personal hygiene”) for an enterprise value of R$1 billion (Euro 286 million), as the company said in the press release received by Lesprom Network.

The acquisition of HM personal hygiene supports the Ontex strategy by extending its market position in the Americas to Brazil, increasing sales from Ontex-owned brands, and accessing a fast growing market for adult incontinence.

Ontex CEO Charles Bouaziz commented: "We are very excited to welcome HM personal hygiene into the Ontex community. This business has achieved leading market positions in the babycare and adult incontinence categories, built on attractive brands which respond to consumer needs, and strong sales execution. Following the successful integration of Grupo Mabe in Mexico, adding this business to our Americas Retail Division will give us strong positions in 2 of the top 5 personal hygiene markets in the world. This is another major step forward for Ontex, confirming that our development into a leading international consumer company is fully on track."

Ontex is a leading producer of personal hygiene products, ranging from baby diapers to products for feminine hygiene and adult incontinence.