WS Packaging Group announced that Platinum Equity has acquired the company from J.W. Childs Associates, L.P. The company, which primarily markets pressure sensitive labeling products, is one of North America’s leading label converters, providing innovative packaging, shopper promotion and branding solutions that help its customers increase shelf impact, brand consistency and shopper engagement for the products they sell to end consumers.

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Platinum Equity acquires WS Packaging Group, Inc. from J.W. Childs

WS Packaging Group announced that Platinum Equity has acquired the company from J.W. Childs Associates, L.P. The company, which primarily markets pressure sensitive labeling products, is one of North America’s leading label converters, providing innovative packaging, shopper promotion and branding solutions that help its customers increase shelf impact, brand consistency and shopper engagement for the products they sell to end consumers.

Platinum Equity has considerable experience in the packaging sector and recently owned Mactac, one of WS Packaging Group’s suppliers of pressure sensitive materials.

J.W. Childs Associates Partner, David Fiorentino, commented, “We have enjoyed our close partnership with WS Packaging Group. The company has made meaningful investments in new technology, has dedicated employees and deep customer relationships. We wish Platinum, the WS Packaging Group management team and all WS Packaging Group employees well with the business.”

Headquartered in Green Bay, Wisconsin, WS Packaging Group provides labels and packaging solutions for the food and beverage, consumer packaged goods, and pharmaceutical markets.