As part of the significant investment in the expansion and internationalization of its production activities, the Portucel Soporcel Group has taken the decision to change its corporate brand to The Navigator Company.

Portucel Soporcel Group changes its corporate brand to The Navigator Company

15:22 / February 23, 2016

Feb 24, 2016. /Lesprom Network/. As part of the significant investment in the expansion and internationalization of its production activities, the Portucel Soporcel Group has taken the decision to change its corporate brand to The Navigator Company.

“There was a need to move towards a new, common brand to further unify the group. The Navigator product brand is a case of unequalled success. Created in Portugal, it took the world by storm and has become a market leader for its quality, innovation, strength and success. Navigator has all the attributes that we wanted to pass on to the corporate brand,” states Joana Seixas, The Navigator Company Head of Corporate Communications.

The Navigator Company is the new brand, inheriting the legacy of the former Portucel Soporcel group as of February 2016. The Navigator Company is Portugal’s third leading exporter, generating the highest National Value Added.

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Portucel Soporcel Group changes its corporate brand to The Navigator Company

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