Smurfit Kappa is continuing to bring digital innovation to the corrugated industry by developing a range of multi-purpose paper that will be suitable for both digital and flexographic printers, as the company says in the press release received by Lesprom Network.
The new paper will open up a world of new possibilities for the packaging industry. While one of the properties of the new range being worked on currently is that it will be suitable for both UV and water-based digital print, it will also be compatible with traditional flexographic printers, providing more choice for customers.
Today’s consumers want both quality and customised print and Smurfit Kappa's ShelfSmart technology has proven that well-designed, customised graphic design boosts sales across all sales channels.
Lars Henriksson, VP Product Development, Smurfit Kappa Paper Division said: “To offer our customers the right graphic design with the right flexibility and quality, Smurfit Kappa has embraced digital printing.
“This new range of paper has performed very well in our beta programme tests and looks very promising. It will be another step forward on our journey towards digitalising the paper-based packaging industry.”
The launch of the new paper is planned for later this year and follows on from Smurfit Kappa’s investment in state-of-the-art printing machines.
Smurfit Kappa Group plc is one of the world's largest integrated manufacturers of paper-based packaging products with operations in Europe and the Americas.
