This flexible printer will give any customer, regardless of size, access to digital print, adding value to marketing campaigns and at the same time reducing time to market for brands.
In addition, this technology allows immediate changes in print, reducing the risk of obsolete stock. It also can print on any type of substrate and the company offers a team of Smurfit Kappa experts to support customers in converting images for digital printing.
Jesus Rivas, Innovation & Design Manager, Smurfit Kappa Spain & Portugal, said, "We can now reduce the time to market of new product launches and customise orders to influence shoppers at the point of purchase. We are able to produce the exact amount that is required with the best quality in post-print in the industry, always supported by the experience, knowledge and skills of Smurfit Kappa."
Smurfit Kappa is one of the world leaders in paper-based packaging solutions.
