Aug 31, 2012. Smurfit Kappa excels at this year’s Popai POS Awards, the industry awards which recognise excellence in Point-of-Purchase Display.The company won Silver for the L‘Oréal Advent Calendar display in the Health and Beauty category. In the Food and Flagship Stores categories, Bronze was awarded for the Nestlé Maggi Würzbouillon and Wiebold Latte Macchiato displays.

Packaging

Smurfit Kappa wins three Popai POS Awards

Aug 31, 2012. /Lesprom Network/. Smurfit Kappa excels at this year’s Popai POS Awards, the industry awards which recognise excellence in Point-of-Purchase Display, as the company said in the press release received by Lesprom Network. The company won Silver for the L‘Oréal Advent Calendar display in the Health and Beauty category. The POPAI Jury commented: “This seasonal display is attractive and innovative, and at the same time represents a preferred positioning and product carrier. The brand is optimally presented and does not lose its appeal even after the sale.” In the Food and Flagship Stores categories, Bronze was awarded for the Nestlé Maggi Würzbouillon and Wiebold Latte Macchiato displays. The judges found that the cardboard product display for Wiebold coffee pralines stood out from the crowd. The shaping of the display as a Latte Macchiato glass shifts the customer’s focus from coffee to pralines. “This year we registered three displays in the Popai Awards. We are thrilled that we won prizes for all of them. It shows that we are doing outstanding work in the field of brand promotion at POS,” said Kai Nüchter, Sales Manager at Smurfit Kappa Zedek in Germany. Smurfit Kappa is one of the leading producers of paper-based packaging.