UPM Raflatac’s new VANISH™ range of clear PET films redefines how companies can maximize brand representation while boosting quality and performance to new levels. Featuring a 0.92 mil face stock, these thin, yet robust products are the perfect canvas for innovative imagery previously considered unattainable by creative designers.
By utilizing VANISH™ film label stocks rather than pre-printed bottles and cans, companies in the beverage industry can lower investment costs – and increase storage space. Manufacturers will no longer need to maintain large inventory levels with the risk of a sudden change in messaging or graphics, and these products will allow for new decorating methods (raised textures, scents, glow-in-the-dark inks or UV fluorescent imagery) and increase the capability to create small batches, seasonal brews or even spur-of-the-moment, event-specific options. Additionally, UPM Raflatac’s VANISH™ label stocks feature a water-whitening resistant adhesive to help ensure bottles and cans retain a high-end, no-label look in the ice chest or cooler as well as on the shelf.
In food package labeling, a segment that has traditionally relied heavily on paper labels, VANISH™ films allow manufacturers to showcase the most important element – the actual product. Utilizing VANISH™ on glass or rigid plastic containers gives designers and brand owners increased flexibility to incorporate the product into graphic designs while maintaining an emphasis on the brand and company logo. In a sea of paper labeling on the retail shelf, this bold approach can create “a clear advantage” to positively influence consumer purchasing decisions.
“The industry standard for the no-label look is shifting, and a new era of labeling is here,” says Patrick Goss, Head of Marketing & Innovation, Americas. “Our VANISH™ products are a remarkable achievement in labeling that you’ll have to see to appreciate. It’s just that, ironically, you won’t really see the label at all.”
