Hannover/Shanghai. Deutsche Messe’s industrial trade fairs in Shanghai – PTC ASIA, CeMAT ASIA, ComVac ASIA, and Industrial Supply ASIA – demonstrated further growth during their combined 27–30 October 2015 run at the Shanghai International Exhibition Centre (SNIEC). The number of exhibiting companies increased roughly 15 percent to 2,200 (2014: 1,900) and, for the first time, the events filled all 17 halls at SNIEC, accounting for 155,500 square meters of display area (2014: 135,500). Collectively the events attracted more than 70,000 visitors.
Stefan Schostok, Mayor of Hannover, led a 35-person delegation from Lower Saxony that visited Deutsche Messe’s fairs at SNIEC and met with representatives from Chinese companies and politicians to discuss business and cooperation opportunities. During a speech in Shanghai, Schostok promoted Hannover as a strong location for production engineering, noting that Leibniz University’s Hannover Production Technology Center is internationally recognized and that Hannover is one of five federally funded “Industry 4.0 competence centers for SMEs” in Germany. “We are in China to promote the idea of working together to build the smart factory of the future,” said Schostok.
“Germany’s Industry 4.0 initiative has earned much attention worldwide. China’s recent ‘Made in China 2025’ strategy is based on Industry 4.0 concepts and aims to revolutionize production in China by embracing smart manufacturing and logistics,” added Wolfgang Pech, senior vice president at Deutsche Messe. “PTC/MDA and CeMAT, two of our strongest brands, are well-established in China. This year’s events ran under the overarching theme of smart manufacturing, which ties in perfectly to China’s agenda and reinforces PTC and CeMAT’s position as Asia’s leading sales, education and networking platform for industrial technology.”
PTC ASIA is Asia’s leading event for power transmission, motion control and fluid power, while Industrial Supply ASIA focuses on industrial supply and lightweight materials. Together the two fairs featured 1,573 companies on 96,000 square meters. Exhibitors included ABB, AVENTICS, Bonfiglioli, Camozzi, Hansa-Flex, Hawe Hydraulik, Kastas, Lenze, NORD Drivesystems, Schaeffler, SEW-EURODRIVE, Siemens, SKF, Stäubli, and Timken.
“PTC ASIA features most of the world’s major power transmission players, so we emphasize our strengths in bearing technology and application knowhow. Our customers manufacture high-end gearboxes, hydraulics, compressors, and electric motors, and we meet most of them here. We demonstrated roller bearings for power transmission and introduced our Generation C deep groove ball bearing, which has remarkably low noise and friction levels,” said Yu Fuhai, Power Transmission Sector Management Director, Schaeffler Greater China.
Joerg Niermann, marketing director at NORD Drivesystems, stated, “PTC ASIA is our main display platform in China for drive and transmission solutions. This year we presented a selection of our flagship products and also introduced several new ones. We are quite satisfied with the constant stream of professionals and number of product orders.”
"PTC ASIA marked the first time since the spinoff from Bosch Rexroth that AVENTICS exhibited in China. AVENTICS is a pneumatics specialist and for us, PTC is the ideal platform in China. We received many compliments from customers and visitors about our exhibit, products and system solutions. We will exhibit again,” said Gilbert Wu, president of AVENTICS Greater China.
CeMAT ASIA, the continent’s leading trade fair for intralogistics and supply chain management, occupied 47,000 square meters and hosted 472 companies. Exhibitors included Continental, Dematic, Jungheinrich, HeLi, Linde Material Handling, Muratec, SSI Schäfer, Swisslog, and Vanderlande.
“China is a vibrant intralogistics market. Especially in e-commerce, we see a rapid shift to automated warehouses, and an optimized supply chain is critical for e-commerce providers,” said Philipp Schitter, KNAPP’s director of sales for the Asia-Pacific region. “KNAPP delivers specialized e-commerce solutions that improve service levels as well as speed and quality of delivery. For example, at CeMAT ASIA we demonstrated our Pick it Easy Shop workstation, which uses an integrated camera and our KiSoft Vision image recognition technology to automatically monitor and recognize manual errors. Pick it Easy reflects KNAPP’s ‘zero defect warehouse’ philosophy.”
Claus Henkel, general manager of integrated systems and automation at SSI Schäfer, said, “We see major changes in China’s automation market. Customers now recognize they have to upgrade their logistics and supply chain capabilities to stay competitive. E-commerce and manufacturing have accelerated this trend. The changes at CeMAT ASIA over the past three years are remarkable; it has transformed from a racking-supplier show to a true automation show.”
“Asia-Pacific is one of Kardex Remstar’s strongest growth regions. We offer advanced technologies, a large Asia-Pacific footprint for proximity to the customer and an expansive service network. We use CeMAT ASIA to meet existing and potential customers and demonstrate our intralogistics solutions,” explained Tobias Steffens from Kardex Germany.
ComVac ASIA, which covers compressed air and vacuum technologies, featured 153 companies on 12,500 square meters. Exhibitors included Bauer Kompressoren, Bolaite, Kaishan Group, Kangpusl Compressor, MANN+HUMMEL, and Torin Drive.
Special events parallel to the trade fairs included the SMART Manufacturing Forum organized by the German Engineering Federation (VDMA) and UNITY, the Third Meeting of World Materials Handling Alliance, the Factory Logistics Automation & Robotics Application Summit, and the China Forklift Conference 2015.
Deutsche Messe’s subsidiary in China, Hannover Milano Fairs Shanghai Ltd., organizes PTC ASIA, CeMAT ASIA, ComVac ASIA and Industrial Supply ASIA. Supporting organizations include the China Hydraulics, Pneumatics & Seals Association; the China General Machine Components Industry Association; the China Federation of Logistics and Purchasing; the Chinese Mechanical Engineering Society; and the China Heavy Machinery Industry Association.
The next editions of PTC ASIA, CeMAT ASIA, ComVac ASIA and Industrial Supply ASIA are scheduled for 1–4 November 2016 in Shanghai.
Deutsche Messe AG
With revenue of 280 million euros (2014), Deutsche Messe AG ranks among the world’s ten largest trade fair companies and operates the world’s largest exhibition center. In 2014, Deutsche Messe planned and staged 134 trade fairs and congresses around the world – events which hosted a total of over 41,000 exhibitors and some 3.6 million visitors. The company’s event portfolio includes such world-leading trade fairs as CeBIT (digital business), HANNOVER MESSE (industrial technology), BIOTECHNICA/LABVOLUTION (biotechnology and lab technology), CeMAT (intralogistics and supply chain management), didacta (education), DOMOTEX (floor coverings), INTERSCHUTZ (fire prevention and rescue), and LIGNA (wood processing and forestry technology). With approx. 1,200 employees and a network of 66 representatives, subsidiaries and branch offices, Deutsche Messe is present in more than 100 countries worldwide.