ZOW – specialized exhibition for components and accessories for the furniture industry. It takes place in Germany, Turkey and Russia.
Over the period of its presence on the Russian market ZOW has gained a reputation of the leading B2B-project which sets the highest service quality standards for Russian and foreign exhibitors. ZOW is the Russian interactive platform which enables to hold effective negotiations between furniture specialists and which represents one of the widest range of components and accessories in Russia.
Every year leading Russian and foreign companies represent their innovations which set trends for the following year. It is no coincidence that exhibitors loyalty coefficient is close to 100% – companies which once took part at ZOW become loyal to its comfort and high level of service, which beneficially influences their negotiations with their partners and customers.
ZOW exposition demonstrates a very wide range of materials and components: raw materials for furniture manufacturing, elements of interior décor, chemical products, surfaces, integral elements and systems, fittings, semi-finished products, lighting systems, tools, fabrics, leather, and upholstery settings.
Since 2007 ZOW exhibition is held concurrently with the Russian largest industry exhibition “MEBEL” in the Expocenter in Moscow. This unique cooperation was judged on its merits by the furniture community. Over the last four years the number of ZOW exhibitors has increased by half and the number of visitors more than four fold.
Moscow International Furniture Industry Congress (MIFIC) which is held concurrently with ZOW and “Mebel” has become an integral part of the exhibition programme for many exhibitors and visitors.