Posted 十月 12, 2016
Kezzler AS, a leader in serialization business services, has completed an agreement with BillerudKorsnäs Venture, a wholly-owned subsidiary of BillerudKorsnäs AB, of an equity investment with Kezzler.
The new capital will be used to scale Kezzler’s organization in the United States, Europe, and Asia. As part of the investment, Mr. Anders Persson, managing director of BillerudKorsnäs Venture will join Kezzler’s Board of Directors.
BillerudKorsnäs is challenging conventional packaging for a sustainable future and has a clear strategy in which a portion of growth will be generated through new sales and solutions further along the packaging value chain.
As part of this, BillerudKorsnäs Venture AB was established in the spring with tasks including finding and investing in early stage companies. The aim is to work closely and actively together with these companies to develop new packaging related solutions. Digitalised packaging, also referred to ‘The Internet of Packaging,’ is one of the areas that the business is focusing on and the investment in Kezzler is a first important step in this direction.
“Kezzler is a pioneer in its field, with a technology that enables packaging to be assigned unique codes at the individual product level for identification at mass scale. We believe Kezzler’s technology is highly interesting for packaging for food and other consumer goods where traceability and authenticity is important; it also offers a new channel for real time consumer interaction. This area of development is of strategic interest to us,” said Anders Persson, managing director of BillerudKorsnäs Venture.