DS Smith has appointed Isabel Rocher, former head of EU packaging and shipping supplies at Amazon, to lead its new specialist e-commerce team, as the company said in the press release received by Lesprom Network.
Taking the role of head of e-commerce, Ms Rocher will work on a pan-European basis, spanning the marketing, development and innovation teams to further develop DS Smith’s e-commerce proposition.
Ms Rocher brings with her more than 15 years’ experience working in the packaging, sales and marketing industries. Her most recent role was with Amazon where she was responsible for the multi-million pound EU shipping supply budget, the development of innovative packaging solutions and to ensure a standardised approach to packaging types across Amazon’s EU network.
Ms Rocher commented: “E- commerce Packaging has traditionally been seen as a means to an end: to preserve, promote and protect a product. But its role is so much more important than that, especially in today’s omnichannel world with the explosion of e-commerce. Of course products must arrive in pristine condition, but supply chain efficiencies, sustainability and creating that ‘wow’ factor that customers have traditionally experienced in bricks and mortar stores is vitally important.
