DS Smith officially opens its newly-built display and consumer packaging plant in Erlensee, Germany. Construction of the new facility began in August 2015 and was completed in September this year, as the company said in the press release received by Lesprom Network.
DS Smith has invested approximately Euro 50 million in the project - developing the new plant and equipping it with the latest printing and finishing technology. The 45,000 square metre site comprises production and logistics facilities plus conference rooms and offices.
The plant will also consolidate the display and consumer packaging activities of DS Smith in the region, to maximise efficiency.
All 250 members of staff from the previous site will be taking up their current roles at the new site, ensuring the business maintains all current expertise from within the business. The total number of employees will increase within the next couple of years.
There is an Impact and PackRight Centre located at the site where customers can experience the entire supply cycle under realistic conditions, and collaborate with DS Smith to produce their picture-perfect pack. The Impact Centre is set up to look like a real supermarket and back-of-store area that allows DS Smith and its customers to look at the effectiveness of packaging in a real-life environment.
The PackRight Centre provides a physical space for customers to meet with their packaging strategist and work together to perfect the design and concept. In addition, there will be a Trend & Innovation Area where visitors can get information about new developments in the industry like virtual reality applications, to increase sales at Point of Sale.
DS Smith is Europe’s leading supplier of recycled corrugated packaging.
