Sales increased in several markets, such as North America, Australia, Great Britain and France. The Nordic market was also strong, with increased sales in Sweden, Finland and Norway. The Russian market was seriously affected by rising interest rates, a weaker rouble and anxiety due to the Ukrainian crisis, which lead to a decline in sales. “However, the company has been able to offset this decline since demand has been so strong in other markets,” says Ola Boström, head of marketing at Komatsu Forest.
Intense product development, manufacturing with focus on quality and a close customer relationship are, according to Ola Boström, contributing success factors. In addition to equipment for the fully mechanised forestry enterprise, Komatsu Forest offers a range of service solutions that facilitate machine ownership.
“Our goal is always to maximise the profitability for contractors,” says Ola. He has a positive view on the company’s future development and believes that the outlook for 2015 is good.
