“It has been an exciting start for 2016,” said Travis Bass, EVP of U.S. Sales and Marketing. “The name change, our new CEO, and the expansion of our plant signal the awakening of a company known as the ‘quiet giant’ of laminate flooring.”
All eight countries where Swiss Krono operates are changing their name and logo to reflect this pooling of expertise, intensifying R&D, and forging of a common identity.
According to Ines Kaindl, President of the Board of Directors of the Swiss Krono Group headquartered in Lucerne, Switzerland, “We want to leverage a strong, uniform brand to spotlight our tradition and history while making a greater international impact. This will enable us to help shape the market’s future.” The Group’s member firms in Germany, Poland, Russia and Switzerland unveiled the new corporate design at a shared stand at DOMOTEX 2016.
“This consistent image and our modern, visually striking new logo are giving the Group a single face with a clear profile,” says Max von Tippelskirch, CMO of the Swiss Krono Group. “We are clearly differentiating ourselves from our competitors and strengthening our presence in the global marketplace.”
The Swiss Krono Group has its origins in a company founded in Menznau, Switzerland, in 1966. Today it is one of the world’s leading producers of engineered wood products with more than 4,500 employees working in Switzerland, France, Germany, Poland, Ukraine, Hungary, Russia, and the United States.
