Södra, Derome and Nordströms Group signed a multi-year agreement for interior wood products. The agreement means Södra will become the main supplier of products such as panelling, moulding and glue boards to the expanding building trade companies.
“We have worked with Derome and Nordströms for several years and see a major benefit from working with customers who focus on long-term relationships, just like Södra. This enables joint initiatives that are beneficial to both parties. One example is that Derome was the first retailer to install Södra’s new store concept for mouldings, which offers a much better overview of this assortment for the end consumer,” said Urban Blomster, Sales Director at Södra Interiör.
Derome is in a highly expansive phase and recently extended its market presence with 12 new stores across Sweden. Nordströmsgruppen is also investing heavily in its ten facilities, located between Uppsala and Linköping.
“Södra has the strength and logistics to join us in our strong development. It is strategically important to create the prerequisites to continue our progress, and Södra is a good fit in this context,” said Diana Larsson, Product Manager Joinery Products at Derome.
