AN INNOVATIVE TRADE FAIR FORMAT SERVING THE FURNITURE INDUSTRY
A formidable networking and business development tool: this is SICAM, the International Exhibition of Components, Accessories, and Semi-Finished Products for the Furniture Industry held in Pordenone. For years now, the companies of the furniture industry have permanently included the trade fair on their schedule of unmissable events.
SICAM is the event where new products are presented to the international market and where innovative projects are developed. The ideas for the collections of the upcoming season and innovations for the international furniture fairs are advanced and fine-tuned here. It is an event for the furniture industry in the most suitable location which is held in the best period of the year for making commercial and marketing strategic choices.
Only professional operators can take part in SICAM. The high qualification level of the buyers is ensured by careful selection. Over 30% of the visitors are company owners or directors, while an additional 24% hold managerial roles with decision-making powers. Approximately 10% also work in the world of design and architecture.
The particular format of the event has made it a unique and inimitable experience. The very atmosphere of SICAM is the “plus” which promotes and makes business meetings simpler and more efficient. The organisers’ knowledge of the expectations of companies steers the development of relationships with emerging markets, new target markets which generate new opportunities at Pordenone every year.