Apr 01, 2009. /Lesprom Network/. NewPage Corporation plans to take approximately 150 thousand tons of market-related downtime on its paper machines at various mill locations during the 2Q 2009, as the company informed Lesprom Network. Specific operating and curtailment plans as well as timing will be developed across NewPage mills to best satisfy customer commitments. "We continue to operate in a challenging marketplace where total advertising spend has sharply declined. As we manage through these challenges, we remain committed to running our operations efficiently as we balance our production to consumption," said Rick Willett, President and CEO for NewPage. "Based on our estimates of market demand and inventory levels, this curtailment is needed to help maintain that balance. Fortunately, our flexible system enables us to fully service our customers' needs during periods of downtime." NewPage Corporation is the largest coated paper manufacturer in North America, based on production capacity, with $4.4 billion in net sales for the year ended December 31, 2008. The company's product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Wisconsin and Nova Scotia, Canada.