Södra Ädla’s investment in Happie Nation was finalised, and Södra Ädla will contribute SEK 3 million ($294 820) to a total funding round of SEK 6 million ($589 640).
Happie Nation conducts nature tourism under the Happie Camp brand. Happie Camp leases unused forest land from forest owners and establishes small houses that are then rented out to nature lovers.
This enables Södra’s members to increase the value of their natural gems in the forest and complement their forest estate with nature tourism.
“Happie Nation’s scalable business concept is in line with our ambition to invest in companies that directly develop the value of forest estates. The company provides opportunities for Södra’s members to increase their revenue, while more people can experience our family forest ownership at first hand,” said Erik Bengtson, Investment Manager for Södra Ädla.
“With this investment, we are attracting new innovation to forest estates and creating more business opportunities for Södra’s 52,000 members.”
Happie Camp was launched in 2019 and now has a well-developed online booking system, where customers can easily book accommodation in the forest with nature on their doorstep as well as other services. The funding will support the company’s planned commercialisation. The next step will be establishment in southern Sweden, with a focus on Götaland and in dialogue with Södra’s forest-owning members.
Founded in 1938, Södra is Sweden’s largest forest-owner association, with 52,000 forest owners as its members.
