Mar 18, 2014. /Lesprom Network/. Annica Gerentz has been appointed as Sodra's new Director of Communications and will be taking up her post on 1 May. She will be a member of Södra's Group Management team and will report to Group President and CEO Lars Idermark, as the company said in the press release received by Lesprom Network. 

Annica Gerentz has an MBA from the University of Stockholm and wide-ranging communication and leadership experience. She joins Södra from Neuman & Nydahl in Stockholm, where she has been working as a management consultant. Before that she spent eleven years at construction and property development company NCC as Senior Vice President of Corporate Communications and Group Management member 2004-2011. Annica Gerentz also worked in the media for many years, principally as a business journalist. She has worked for Dagens Industri, Nyhetsbyrån Direkt and Börsveckan, where she was also Managing Director.

Magnus Berg, who is Södra's current Director of Members and Communications, will continue in his role as Director of Members and Group Management member.