Gustav Tibblin has been appointed new Director of Members at Södra, now that Magnus Berg is leaving Södra after 15 years to become Head of Business Policy at the Swedish Forest Industries Federation.

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Södra appoints Gustav Tibblin as new director of members

Gustav Tibblin has been appointed new Director of Members at Södra, now that Magnus Berg is leaving Södra after 15 years to become Head of Business Policy at the Swedish Forest Industries Federation. Gustav Tibblin will take office on 1 July, be a member of Södra’s Group Senior Management and serve as the Board’s secretary.


Gustav Tibblin has been employed at Södra for many years and held several senior positions, most recently in business development and as Chairman of Södra’s associated company SunPine.

"With Gustav Tibblin’s vast experience and expertise, the work to develop and renew Södra’s member activities will continue," said Lars Idermark, President and CEO.

Founded in 1938, Södra is Sweden’s largest forest-owner association, with more than 50,000 forest owners as its members. Södra is one of the largest European suppliers of market pulp, and has one of the largest sawmill operations in Sweden.