Smurfit Kappa is installing a revolutionary new industrial-scale HP PageWide C500 digital press for corrugated printing, as the company says in the press release received by Lesprom Network.
The HP PageWide C500 Press, which will be the first commercial HP single pass press in Europe, is HP’s most technologically advanced digital press for corrugated application. The press will be installed in Smurfit Kappa’s Interwell plant in Austria.
With a fully integrated stack-to-stack workflow, the press combines digital simplicity with off-set replaceable print quality on both coated and uncoated paper. The cutting-edge technology will provide brand owners with customised packaging solutions that can drive sales across both online and traditional sales channels.
Smurfit Kappa is the European leader in shelf-ready and eCommerce packaging development which are delivered through its ShelfSmart and eSmart services. The graphic flexibility and quality of the new HP PageWide C500 Press will further enhance the company’s service to drive brand recognition and provide fit-for-purpose packaging.
