Jun 21, 2014. /Lesprom Network/. SCA announced that it is strengthening its presence in the Middle East by acquiring the outstanding 50% of the joint venture Fine Sancella from Nuqul Group. The purchase consideration for the outstanding shares amounts to approximately $25 million (about SEK 165 million) on a debt-free basis, as PaperAge reported.

Fine Sancella is a leading company in the area of feminine care products in parts of the Middle East under the Nana and Cinderella brands. The company reported sales of about SEK 200 million ($33 million) in 2013.

In a statement SCA said, "Ownership of the entire company strengthens our presence in the Middle East, which is a strategically important emerging market for SCA."

SCA acquired 50% of Fine Sancella in 2007.

SCA is a leading global hygiene and forest products company that develops and produces sustainable personal care, tissue and forest products.