Dec 13, 2007. /Lesprom Network/. Seastone announced that sales have increased by 250% year over year. In 2006, Seastone delivered approximately 40 million gift card package units, which increased to more than 100 million units in 2007. "While gift card sales continue to rise at a steady pace, gift card packaging has exploded as a product category,” said Eric Child, Seastone President. During the 2007 holiday season, consumers are expected to spend $26.8 billion on gift cards according to the National Retail Federation. In addition, a 2007 survey by Comdata showed that 57% of consumers are more likely to purchase a gift card if it has specialty gift card packaging, and 47% of consumers are more likely to purchase a gift card if it comes in a tin1. Seastone’s innovative holiday packaging, including tins, boxes, plush carriers, and other gift card holders, is available now at top retailers across the country. Seastone’s holiday collection boasts some of the most innovative and eye-catching formats on the market, allowing consumers to dress up and personalize their gift cards. The company pioneered specialty gift card packaging and offers turnkey gift card promotional programs through its Give-A-Gift brand.