Mar 07, 2007. /Lesprom Network/. M-real office papers business area has announced a price increase effective from April 1, 2007 in all of its regional markets. The increase will be between 5-8%, depending on the grade, and will be applied to all office paper grades in cut-size and reels. The main reason behind the price increase is the urgent need to restore at least a sustainable margin on office papers products. M-real, and the industry in general, has experienced a prolonged period of low prices and increasing raw material and energy costs. However, due to the increasing demand and a tightening of supply, M-real now has the opportunity to recover some much needed margin and redress the balance between prices and costs. “We are experiencing strong demand for our brands and this price increase will help address the unsustainable margins that have resulted from a long period of low prices in the office papers market,” said Simon Guffogg, marketing director, M-real office papers.