Oct 16, 2006. /Lesprom Network/. Boise Paper announced that it has selected Chicago-based Robinson & Maites, Inc. as its promotion agency, to provide strategic counsel, marketing concepts and program development for five business units' promotion marketing needs. Robinson & Maites' selection was the result of a multi-stage competition that involved several of the Chicago area's leading marketing agencies. Lisa Vail, senior marketing communications manager at Boise Paper stated that "Robinson & Maites won because of their mix of consumer and B2B experience, and their proactivity in understanding our business situation." According to agency president Alan Maites, "We're looking forward to Boise Paper bringing out the best in us. At first, it seemed like nothing could be simpler than paper. But we quickly learned it's a complex and challenging business." Robinson & Maites will be working with Boise Paper's five businesses: office paper, flexible packaging, label release & specialty papers, printing and imaging and converting. The businesses needs cover a diverse and very different range of product types, distribution chains and end-users. Boise Paper customers include everyone from manufacturers of packaging for food brands, to small businesses shopping for office supplies. The agency's work will include marketing strategy, promotion programs to build awareness, differentiation, preference and purchase, and retail point-of-sale merchandising and for the Boise Paper brand at retail. They'll also help Boise Paper develop higher-level B2B marketing programs, generating and qualifying sales leads among multi-million dollar purchase decision makers. Robinson & Maites is the upside down marketing Agency, making significant contributions to marketing thought and process, since its founding in 1960 as William A. Robinson, Inc., a pioneer in sales promotion as a separate marketing discipline. Today the agency's contributions to clients business go far beyond promotion, with strategic planning and executions in many marketing disciplines, for clients including Verizon, DHL, the National Federation of High Schools, Deloitte, Division One and Discover Card.