Apr 12, 2004. /Lespom.ru/. Total magazine advertising reported rate card revenue for the month of March 2004 increased 6.7%, compared to March of last year, closing at $1,767,700,478, according to Publishers Information Bureau (PIB). Ad pages totaled 20,947.15, closing at -1.9% over March 2003. Year-to-date, rate card revenue closed at $4,089,306,220, an increase of 7%, with ad pages showing a 2.3% decline at 48,191.71 versus last year. "We're seeing a shift in trends from the last couple of years. For example, the financial, insurance & real estate category, which has been greatly impacted by the struggling economy, registered an uptick in March and first quarter overall," remarked Ellen Oppenheim, executive vice president/chief marketing officer, Magazine Publishers of America.