“Traeger management has developed a very strong product offering and a loyal following,” said Charlie Moore, a partner at Trilantic. “We look forward to helping the Company execute on key growth initiatives going forward, including expanding its management team.”
Added Keith Barish, Chairman of Traeger, “Trilantic’s track record of working successfully with entrepreneurs was extremely attractive to the Company. We look forward to partnering with Trilantic to take Traeger through the next chapter of its development.”
Headquartered in Wilsonville, Oregon, Traeger operates three wood pellet mills in Oregon, Georgia and Iowa, warehouse and logistics locations in Oregon, Colorado and Tennessee, and a facility in Utah where it recruits and trains it sales force.
Trilantic Capital Partners is a private equity firm focused on control and significant minority investments in North America and Europe with primary investment focus in the consumer, energy, financial and business services sectors.