To develop the M-Series Tracked Feller Bunchers and Tracked Harvesters, John Deere enlisted loggers from around the world to form a Customer Advocate Group (CAG). The CAG provided real-world insights on what they need in a machine to be successful. Inspired by their feedback and validated by thousands of hours of testing in every day conditions, John Deere listened and responded with machines that change the game in terms of uptime and productivity.
"When we designed our new midsize and large-size machines, we relied on the input of the people who are in the machines every day – our customers," said Cliff Caudill, Manager, Product Marketing, John Deere Construction & Forestry. "After collecting invaluable customer input, we spent over 11,000 hours testing the machines until we got them exactly right. The result is a new fleet of machines that redefine the meanings of uptime, productivity and low daily operating costs."