Thanks to the collective impact of SLB’s investments, more than 1,000 projects were converted to wood construction. This represents more than 1 billion board feet of incremental softwood lumber demand.

木製家居建材

Softwood Lumber Board releases 2017 annual report which highlights its most successful year yet


The Softwood Lumber Board (SLB) has released its 2017 annual report which highlights its most successful year yet and shows its accomplishments in what it has set out to do—protect and grow markets, sell more lumber, and accrue benefits for the entire softwood lumber industry.

According to the report, SLB-funded initiatives generated 1.02 billion board feet (bbf) of incremental softwood lumber demand in 2017. Since its inception in 2012, the SLB has created more than 3.6 bbf of new demand and resulted in an incremental $1.33 billion of revenue. The SLB has delivered a total return on investment of $19.74 in incremental revenue for every $1 spent since 2012.

The softwood lumber industry is undergoing aggressive de-positioning by competitors in both the commercial and residential markets (primarily decking), report says. In the single-family residential sector, composite decking manufacturers are increasing their marketing budgets and positioning their products against wood in an attempt to reduce wood’s market share. In multifamily and non-residential construction, the lumber industry’s market share gains face considerable push back from competitors. National Ready Mix Concrete Association’s $20 million Build With Strength campaign focuses on education, direct project support and legislative advocacy across the U.S. The goal is to convert wood and steel designs to all-concrete designs, says SLB in the report.