UPM Raflatac combines digitalization with circular economy. By adding RafMore smart label solution to its RafCycle® recycling process, UPM Raflatac is able to optimize the waste collection process from its customers. The smart labels added to the recycling containers and scanned by a mobile app tell when the customers’ waste is ready to be collected.

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UPM Raflatac introduces RafMore smart label solution

UPM Raflatac combines digitalization with circular economy. By adding RafMore smart label solution to its RafCycle® recycling process, UPM Raflatac is able to optimize the waste collection process from its customers. The smart labels added to the recycling containers and scanned by a mobile app tell when the customers’ waste is ready to be collected.

RafCycle is a cost efficient waste recycling solution that collects label release liner waste from our partners throughout Europe. The RafMore smart label solution was tested with several RafCycle customers in Denmark and Sweden, and the waste material collected from these customers can be turned into new products at UPM Plattling paper mill in Germany where the paper release liners are de-siliconized and recycled into pulp and paper, closing the loop.

By combining two innovative solutions, UPM Raflatac makes recycling smarter than ever. Xellia Pharmaceuticals was an early adopter within the pharmaceutical industry to take advantage of the RafCycle program and enter into a circular economy solution for their glassine waste.

Using the latest digital printing technology, RafMore transforms traditional product packaging into connected packaging with a unique traceable identity. UPM Raflatac is planning to take RafMore into use in other countries.