Buttanousan states that food is the source of life and aims to make its region more attractive through the development and promotion of agriculture and food culture. The company focuses on careful product-making, customer service and hospitality, and maintains daily operations to deliver satisfaction to customers. Since Reiwa 3 (2021), Buttanousan has used plastic-free fertilizers across its entire cultivated area of approximately 30 hectares. The company also implements cultivation methods aligned with the Ministry of Agriculture, Forestry and Fisheries' 'Green Food System Strategy' goals of reducing chemical pesticide use by 50% (risk-adjusted) and chemical fertilizer use by 30% across its fields. Buttanousan seeks to be an inclusive workplace that respects individual diversity regardless of gender, age, disability, nationality, lifestyle, work history, values, sexual orientation or gender identity, and has held the PRIDE indicator for LGBTQ-friendly companies since Reiwa 3 (2021).