100% Design

Featuring brand new initiatives, striking installations, inspiring collaborations and high-end design, the show also launched at the heart of the new West Kensington Design District.

The show presented 100% Futures - an exhibition showcasing a selection of inspiring and innovative designs geared towards ‘Designing for London’. Spearheaded by Max Fraser, a small jury selected 20 projects, created by designers with less than 5 years in industry who have designed cutting-edge work based around the future of city living.

100% Design brought together more than 400 international design brands as well as a range of innovative projects from the likes of Tesla and Riko by Starck.

The highly coveted Talks with 100% Design returned, featuring keynote sessions by industry heavyweights, panel discussions, trend forecasts and more.

100% Design continues to be the destination for architects and designers to source the latest products, discover new interior design trends and emerging brands.