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Two trade fairs with related themes held at the same time provide a number of obvious advantages both to exhibitors and visitors:
- economic benefit for exhibitors: a company pays for one trade fair, and gets payoff from taking part in two large exhibits;
- an opportunity to start cooperation in new segments of the market;
- growth prospects thanks to the potential of the related trade show;
- budget-saving for regional visitors who can attend two fairs at a time;
- a double promotional campaign.