“Germany is one of our most important European markets and we are now in a position to utilise our experienced sales team to give customers efficient, on site, service as we create a solid foundation for future growth here,” explained Frank Haack, head of the APP Deutschland GmbH sales office in Langenfeld.
APP is committed providing environmentally responsible products that are free of deforestation. In February of 2013, the company announced its Forest Conservation Policy (FCP) which saw an immediate and permanent end to natural forest clearance across its entire supply chain. In April of this year, APP announced a plan for the protection and reforestation of one million hectares of rainforest in Indonesia, further underlining the company's Zero Deforestation commitment.
“The paper market is highly competitive and customers demand more than just the highest quality at the lowest price. There is a growing demand for ethically sourced products that have not negatively affected our environment or local communities. In today’s market, responsible practice is not only good for the planet, it is also good for business”, said Frank Haack. “The German market recognizes our efforts, as our early successes here have shown. Now we have to build on them.”
APP, one of the world's largest vertically integrated pulp and paper companies, provides paper and packaging products and services for printers, paper wholesalers, brand name manufacturers and producers of packaging and folding boxes. The company also offers a wide range of specialities for flexible packaging, such as Enza MG, a machine-smooth kraft paper for wrapping sandwiches and sweets.