Nipponkurinfamu states that food is indispensable to human life, and that eating involves receiving another living being's life. The company nurtures such life with sincerity. It brings life into being, raises it with care, and watches over it warmly; the moment of life's birth is described as mysterious and moving, and witnessing those moments daily leads the company to raise life with particular care. Nipponkurinfamu also operates a fertilizer business that, with attention to environmental conservation, produces and sells organic fertilizers. Using those organic fertilizers, the company cultivates crops itself and pursues a circular agricultural model.