July 12, 2019
The basis of marketing is planning. Find out who the customer really is, select goals, study market data and apply the most appropriate technique to achieve your desired goal. This can be done within a time-limited project, as well as incorporated into the company's philosophy.
June 22, 2019
Marketing can do much more for manufacturers of forest machines. The possibilities and benefits go way beyond the advertising. For those that are curious about the others 4Ps here it goes: product, price, place and people (this last P is the new).