Grupo Europac has developed an alternative to the conventional beer packaging product. This ready to take solution serves both transportation and point of sale display purposes for a six-pack of bottled beers. It comprises a sheet of die cut cardboard that can be folded to become a bottle carrier.
This design reduces the amount of cardboard used when compared with the classic box-style packaging solutions. Furthermore, visibility is enhanced and the ability to tell this product apart from others on the shelf is increased due to the high-quality flexographic printing and its structural design, which allows the product itself to be seen. Finally, this solution offers incredible functionality for end customers via a handle that has been designed to make it easier to carry.
Pierrick Vincelot, Product Development Manager at Europac, highlights “the commercial potential for this alternative to standard packaging solutions, which can be used for both the distribution and sale of beer or any other bottled product, such as cold drinks, water or fruit juices”.
