Oct 27, 2014. /Lesprom Network/. Finnish forest industry has launched a joint project called New tree (Uusi puu in Finnish) to increase awareness of the wood-based bioeconomy and promote today’s wood fibre based bio solutions – of products and solutions already available, their impact on society and economy and the growth potential of the sector, as Metsä Group said in the press release received by Lesprom Network.New tree is targeted primarily at opinion leaders in Finland. The participants represent an extensive range of Finnish forestry sector players, from forest owners to small and large companies, educational institutions, interest groups and users of wood-based products. From Metsä Group, Metsä Board and Metsä Tissue are taking part in the project. Other participants are for example VTT, FIBIC, Metsähallitus, Tetra Pak, Pyroll, Huhtamäki and Stora Enso. The main sponsor is the Finnish Forest Foundation.“Metsä Board’s products promote bioeconomy so it was quite natural for us to take part in the project,” says Katri Kauppila, responsible for marketing at Metsä Board. “Quite many still feel that bioeconomy is in the remote future although we already have solutions that are made of renewable raw materials.”As part of the project, New tree 2014 competition seeks for best solutions where fibre based materials have been utilized. They can be already existing products, methods or processes.
Finnish forest industry has launched a joint project called New tree (Uusi puu in Finnish) to increase awareness of the wood-based bioeconomy and promote today’s wood fibre based bio solutions – of products and solutions already available, their impact on society and economy and the growth potential of the sector.
