“Mark brings extensive knowledge and experience helping customers enhance their brand identities to ensure that merchandising programs are successful at the retail level,” said Rick Luftman, Vice President of National Sales & Marketing of Green Bay Packaging. “He has diverse relationships with fortune 500 CPG companies across multiple industries and product categories with knowledge of all facets of the supply chain. His success in penetrating retail markets and customer segments has positioned GBP to further improve our retail market share.”
As National Sales Manager, Lavin will oversee all sales aspects of the company’s InStore Innovation Sales Division. Lavin has more than 28 years of industry experience and joined Green Bay Packing through the acquisition of Great Lakes Packaging & Display located in Germantown, WI.
Started in 1933, Green Bay Packaging is a family-owned, vertically integrated company consisting of corrugated container plants, folding cartons, recycled and virgin linerboard mills, pressure-sensitive label roll stock, specialty converting operations, timberlands, and a sawmill facility.
