"The change will provide a direct link to our traditional trade name and build on the successful rebranding efforts undertaken in recent years using the Interfor name and logo," President & CEO Duncan Davies said today. "The new name will also be consistent with the formal names of our US subsidiaries which now account for more than 50% of our production."
The name "Interfor" has been trademarked for exclusive use of the Company in the world's major lumber markets.
Interfor is a growth-oriented lumber company with operations in Canada and the United States. The Company has annual production capacity of 2.6 billion board feet and offers one of the most diverse lines of lumber products to customers around the world.
