"The segments we serve are dynamic and as the market leader in our industry, our customers increasingly look to us to help alleviate their evolving challenges," says Rob Latter. "With my team, I intend to navigate these challenges and strengthen our distributor and customer relationships, while continuing to grow our business in new directions."
Latter first joined Kruger Inc. in 1997 as Sales Manager for the Kruger Packaging Division. Over the next number of years, he proved invaluable to the Company, and in 2001 Latter assumed the role of Vice President, AFH Division, where he drove his team to bolster its market dominance in Canada. He remained in this role before returning to the Packaging business as Vice President in 2007.
Latter holds a bachelors degree in Business Administration from Concordia University and is the outgoing president of the Canadian Corrugated Containerboard Association. Latter takes an active role in the Company's corporate social responsibility initiatives, including support of its long-time beneficiaries Friends of We Care and Ronald McDonald House Charities.
Kruger Products is Canada's leading manufacturer of premium tissue, paper and napkin products for consumer and away-from-home use.
