NewPage Corporation introduces Reflections™, a new 60 lb. (89 gsm) high gloss cast coated alternative label paper designed for high-end wet glue and pressure sensitive applications that require smooth printing and a mirror gloss appearance, such as spirits, wine and pharmaceutical labels.

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NewPage introduces Reflections™ high gloss premium label paper

Aug 28, 2014. /Lesprom Network/. NewPage Corporation introduces Reflections™, a new 60 lb. (89 gsm) high gloss cast coated alternative label paper designed for high-end wet glue and pressure sensitive applications that require smooth printing and a mirror gloss appearance, such as spirits, wine and pharmaceutical labels, as the company said in the press release received by Lesprom Network.

Reflections resembles cast coated grades with superior surface uniformity and features a high gloss effect achieved without the use of varnishes, UV or aqueous coatings. Reflections is Food and Drug Administration (FDA) compliant for direct and indirect food contact.

"Label printers and pressure sensitive laminators have long sought alternatives to traditional cast coated label papers, seeking new options that perform well and broaden their luxury label offerings," said Ed Buehler, vice president of specialty papers for NewPage. "Our partners looked to NewPage for innovative alternatives, and we created Reflections for visually stunning and demanding premium labels."

Reflections is available with third-party chain-of-custody certifications to the Forest Stewardship Council™ (FSC®), the Sustainable Forestry Initiative® (SFI®) and the Programme for the Endorsement of Forest Certification (PEFC™).

NewPage is a leading producer of printing and specialty papers in North America. NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin. These mills have a total annual production capacity of approximately 3.5 million tons of paper.