The term IBA, or more correctly Ibá, comes from the Tupi Guarani language Ybá, which means tree or fruit.
The new association will be formally launched in June 2014, during the environment week and will begin with a membership of 70 forestry sector companies.
The board of the association has been holding meetings in São Paulo to discuss guidelines and other strategic issues with the aim of building a new less conservative image than the previous associations.
