Advocate was already available exclusively through Premier, and the deal to purchase the brand will see Premier Paper continue to stock and distribute Advocate Smooth Natural White, Smooth Xtreme White and Laid Xtreme White across a wide variety of sizes and weights as well as matching DL 100gsm envelopes.
Premier is also planning to extend the range further with the addition of digital sizes for colour laser and HP Indigo presses, expanding the product choice for its customers.
Commenting on the announcement of the Advocate deal, Premier Paper Group Marketing Director Dave Jones stated; “Advocate is a very important brand for many customers and I am pleased that we have managed to secure the brand and all the associated intellectual property rights. This means that customers can be confident that Advocate, made to the same recipe and exacting standards, will continue to be available from the Premier Paper Group”
The Premier Paper Group is the UK’s largest independent paper merchant with a nationwide network of regional stock holding branches.
