UPM Raflatac launches a new product portfolio for the Americas craft beverage market. These high-performance label stocks are ideal for beer, wine, liquor and even non-alcoholic beverages, such as energy drinks, flavored waters and specialty sodas.
UPM Raflatac adds new craft beverage portfolio to product lineup
Oct 02, 2014. /Lesprom Network/. UPM Raflatac launches a new product portfolio for the Americas craft beverage market. These high-performance label stocks are ideal for beer, wine, liquor and even non-alcoholic beverages, such as energy drinks, flavored waters and specialty sodas, as the company said in the press release received by Lesprom Network. UPM Raflatac’s craft beverage products provide a graphic canvas for glass, PET and aluminium cans that helps distinguish brands while communicating a commitment to artisanship. Now, designers have access to textured, colored and metallized papers as well as ultra-clear and white films to create eye-catching, informative labels that help speed consumer purchasing decisions in this rapidly-growing segment. Additionally, these label stocks feature adhesives tailored to increase automated packaging and offer exceptional wet strength on bottles and cans. “Companies in the craft beverage market are focused on supplying unique brands and incorporate specialized ingredients and methodology to create flavors that are truly individual,” says Daryl Northcott, Prime Business Director, Americas. UPM Raflatac is one of the world’s leading producers of self-adhesive label materials.
